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|Many fail to
realize the power flowers have on our emotional well being.
Flowers overwhelm our senses with exotic fragrances and beauty.
They play on our need for belonging, attention and attraction
and most of all; flowers remind us that we are somehow “special”
So why do so many people underestimate the simple sentiment of
Reasons people give for not sending flowers are that they do not
know where to start and that not everyone appreciates flowers,
Locating a florist near you is simple. By searching through your
local phone directory or by doing an Internet search for
Florists you can easily access an extensive directory of
florists that should be able to accommodate deliveries in your
area, nation and world wide.
Locating a florist near you, that is suited to your needs,
however, may be a little more difficult. Asking a florist if
they have an active database that they use for their clients is
always a helpful hint. Active databases store vital information
about customer, such as past purchases, delivery information,
preferences and needs and “special dates to remember”.
In addition, ask if the florist performs a client profile
survey. This type of survey informs the florist of upcoming
special occasions for each of their customer’s data via the
database. Many of times, I myself have been “reminded” of my
anniversary by my personal florist through a personal phone call
or by a mailer. This act alone is one of the best indicators as
to how good a florist’s customer service is.
Choosing the right flowers can also be quite simple. If a client
survey is performed and an active database is utilized a
professional florist should easily be able to determine if a
bouquet of Daisies is appropriate for your occasion or if the
arrangement calls for something more sophisticated. If you are
still uncertain, it is also helpful to visit the florist’s show
room. This will enable you to better visualize the type of
selection that will best convey your sentiment.
However, things to consider when sending a man flowers are his
personal style, office décor, and personal hobbies. Most
professional florists try to integrate this knowledge into the
design and flower selection of the arrangement. For example; if
the man you are sending flowers to is a golfer, your personal
florist may want to add golf balls or tees to the arrangement.
Men are also stimulated by color and are visually oriented, so
it may be a good idea for the florist to use bright vivid colors
Just as women love receiving
flowers, it turns out, men do too. A survey, conducted by
the Society of American Florists, showed that over 60% of men
responded in favor of receiving flowers on special occasions and
holidays, particularly Valentine’s Day.
As the need to exhibit personal gratitude, love, appreciation,
and concern grows in our emotionally intellectual society it has
never been a better time for people to stop and send some
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